The usual Internet customer can be a slippery fish. Individuals who are surfing the Internet, searching for products to buy commonly will stay on your landing page for just a few seconds. As an Internet marketer, your task, at this point, is just to round up their first name and email address for list building purposes. As your email list grows longer it will increasingly become the mightiest tool in your bag of tricks.
Every squeeze page ought to offer some sort of free gift as a lure to induce your visitor to part with his or her email address. If you belong to aweber.com, or a comparable service, the email address entered on your squeeze page will be promptly captured for your use in future mailings. The kind of gift you offer is very important. You want the gift to be applicable to the same market niche as your primary offerings. That way, the only emails you will be capturing will be laser-targeted leads. You are then aware, when you are mailing to these people that they are far more likely to purchase your offerings than the rest of population surfing the net. These are the only kind of leads you should concern yourself with.
I imagine you are able to comprehend that a big list of up-to-date, highly-targeted leads is a marketing tool of the highest value. The more sizeable your list, the more sales. The more sales, the more money in your bank account.
All of the above makes the design of your squeeze page very significant. A professionally-designed squeeze page template with a proven, high conversion rate is highly important. In the end, your squeeze page must be competently written, meaning that it is composed of copy that literally compels visitors to enter their email addresses in the box provided so that they are able to obtain their free gift. The gift should download promptly from the very next page.
In order to make this work, the gift must be perceived as "valuable," meaning that the person receiving it might consider buying it if it weren't being offered for free. There ought to be a directional flow from the headline, through the body copy and directly to the email entry box. It helps to add red arrows pointing the way. Remember, your customer won't be with you for very long, so make the most of every moment. There’s no time for long-winded sales copy... just an opportunity for a few carefully-written, compelling words.
The "thank you" page that comes after the squeeze page can have more verbiage, if you prefer. The email address has already been captured and all that remains for the visitor to do is click on a button to download his or her gift. The visitor can exit at any time and you still have the email address.
The wonderful thing about pre-designed squeeze page templates is that they don't require design work and testing to discover how well they convert. This has already been done for you. You don’t require design software, graphic designers, research and development and you absolutely do not need to waste your valuable time learning graphic design. All you have to do is input your embed code for the video and the tracking code for your opt-in page.
Your package should contain a number of different types of colorful and tested templates to choose from. Any template you pick out must be able to be modified and employed on multiple landing pages with no time limit. You must be able to pick from a range of high-converting colors. PSD files for the templates should be incorporated so that you can change the text and other features without difficulty.
In summary, a professionally-designed, proven squeeze page template can be a vital link in the chain leading to Internet marketing triumph. The cost is low, the benefits are enormous and it requires very little work, time or skill on your part. Make sure you develop the very best squeeze page possible! It’s vital to your success as an Internet marketer.
Bob Gillespie
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